Top Sales Events to Watch in 2025

While Black Friday remains the pinnacle for snagging deals across virtually every category, the retail landscape has evolved, making other seasonal sales events just as significant in 2025. With retailers eager to draw in shoppers all year long, you'll find excellent deals on tech, video games, and more, even right now.

To maximize your savings throughout the year, it's crucial to keep an eye on several key sale dates. Here's a comprehensive guide to the major sales events of 2025, helping you plan your shopping strategy both online and in-store.

1. Valentine's Day Sales (Now–February 14)

Although not traditionally known for shopping, Valentine's Day sparks a flurry of gift-buying, leading to enticing discounts from early February through the big day itself. Expect to find great deals on smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of 2025, Valentine's Day offers some of the year's lowest prices on these items.

See the latest deals:

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3$59.99 at Amazon### LEGO Botanicals Wildflower Bouquet

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2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day ushers in the first federal holiday sales. Expect to see discounts starting the week before the holiday, which falls on a Monday. Popular items during this period include mattresses, clothing, laptops, and PCs, with many retailers offering sitewide sales, including occasional promotions from Amazon.

3. Tax Day Sales (April 15)

After a lull in major sales, Tax Day brings a new opportunity for savings. While not a traditional holiday, retailers capitalize on the tax return season with discounts on TVs, electronics, and LEGO sets, making it a great time to snag some deals.

4. Star Wars Day Sales (May 4)

Star Wars Day, celebrated on May the Fourth, offers fans a chance to score deals on a range of Star Wars merchandise, from LEGO sets to movie collections and games. If you're a Star Wars enthusiast, this day is perfect for some themed shopping.

5. Mother's Day Sales (May 8–11)

Like Valentine's Day, Mother's Day prompts a surge in gift purchases, leading to discounts on popular items like flowers, jewelry, watches, and chocolates. Retailers know consumers are shopping for moms, so expect some price drops during this period.

6. Memorial Day Sales (May 22–26)

Memorial Day weekend kicks off with a bang, offering discounts on a variety of products due to the extended three-day holiday. Look for deals on mattresses, clothing, appliances, laptops, and furniture, with major online retailers like Amazon, Walmart, and Best Buy hosting significant sales events.

7. Dads and Grads Sales (June 1–15)

The beginning of June is a prime time for dual promotions targeting both graduating students and dads. Expect discounts on big-ticket items like TVs, laptops, PCs, and furniture. This period is especially ideal for buying electronics before the summer rush and the first Amazon Prime Day in July.

For those in the market for a new laptop or gaming PC, this is one of the best times to secure the most competitive discounts.

8. 4th of July Sales (July 1–6)

The 4th of July holiday weekend is a stellar time for deals, with discounts rivaling those of Prime Day or Black Friday on major electronics like TVs and gaming monitors. Expect sales on mattresses, appliances, furniture, clothing, and summer essentials like sporting equipment and grills.

For a glimpse of what to expect, check out some of the standout 4th of July sales from 2024.

9. Prime Day (Mid-July)

Amazon Prime Day has grown to rival Black Friday in terms of discounts, becoming a major shopping event that extends beyond Amazon to include sales from Walmart, Target, Best Buy, and more. Prime Day 2025 is likely to follow last year's pattern, starting on Tuesday, July 15 and running through Wednesday, July 16, with other retailers offering competing deals around the same time.

10. Labor Day Sales (August 25–September 1)

Following Prime Day, Labor Day marks the transition from summer to fall with significant sales. Expect discounts on a wide range of products, including mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear, as students head back to school and shoppers gear up for the holiday season.

Although the holiday falls on a Monday, sales typically begin the week before.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in October has become a new tradition, offering Prime Day-like deals ahead of Black Friday. This event, which started in 2022, typically occurs during the second week of October and spans a couple of days. Check out our coverage from 2024 to get an idea of what to expect.

12. Black Friday Sales (November 1–30)

Black Friday remains the ultimate shopping event, offering the year's best deals across all categories. While Black Friday 2025 falls on November 28, the sales window extends throughout November. Expect the first deals to emerge shortly after October's Prime Day, with the most significant discounts on Thanksgiving and the following Friday.

Major retailers usually launch their official Black Friday sales the weekend before the actual day, likely around November 21 in 2025.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, which began in 2005 to offer online deals post-Thanksgiving, has grown to match Black Friday in scale. While the sales are similar, Cyber Monday typically starts on the Sunday of Black Friday weekend, with the best deals from November 30 through December 1. Many retailers extend their sales into a "Cyber Week."

14. Green Monday Sales (December 8–23)

Green Monday, created by eBay in 2007, signifies the last major sales push before Christmas. While not as large as Black Friday or Cyber Monday, it extends through December 24 and sometimes beyond, offering "last-minute" deals. With faster shipping, these sales are a great chance to grab final holiday gifts.

15. New Year's Sales (December 26–January 1)

The year concludes with New Year's sales, starting just after Christmas. These sales cater to those returning gifts and looking to spend extra cash, offering surprising deals on older tech, TVs, and gaming monitors. This period, close to CES, is one of the best times annually to find these deals.