The Best Places to Buy LEGO Sets in 2025

LEGO's enduring appeal has expanded beyond children, captivating teens and adults alike. The complexity, functionality, and variety of LEGO sets have also dramatically increased. Sets now range from play-focused designs to elaborate display pieces and even home décor items like wall art and plants.

The sheer number of LEGO sets available, spanning diverse themes, piece counts, and price points, presents two main challenges for buyers: locating desired sets and finding them at reasonable prices. The primary reason for these difficulties is LEGO's practice of retiring sets, even popular ones, to make way for new releases. This fuels a robust resale market where prices are often inflated by 200-300%.

The inherent cost of LEGO is another factor. The price per piece has steadily increased over the years. Consider the 7,541-piece Millennium Falcon released in 2017, initially priced at $800 (significantly higher than the typical 10 cents per piece). Its current price hovers around $850.

Strategic shopping can mitigate these challenges. Below are the best places to buy LEGO sets in 2025, along with optimal times to find deals.

Online LEGO Shopping Destinations

LEGO Insiders Program### LEGO Store

4See it at LEGOThe Best Discounts### Amazon

2See it at AmazonAccepts LEGO Insider Points### Target

1See it at TargetExclusive Deals### Walmart

0See it at Walmart

The official LEGO Store offers the most comprehensive selection, easily searchable by theme, price, release date, and customer ratings. Excellent customer service and the LEGO Insiders program (with various benefits like early access to sets and exclusive offers) are key advantages. Points earned through purchases can be redeemed for future discounts (6.5 points per dollar spent, with 130 points equaling $1). Double points promotions are also common.

Amazon, Target, and Walmart provide alternative online options, offering occasional discounts, though they lack the points system and exclusive sets of the official store. The LEGO Store generally charges full price except for select sales, often towards the end of a set's lifecycle.

Where do you prefer to shop online?

AmazonWalmartBest BuyTargetCostco / Sam's ClubOtherAnswerSee Results

Ultimately, careful comparison shopping is essential. Weigh the pros and cons: a potential 10% discount at Target (with a less favorable points exchange rate) versus full price at the LEGO Store with future discounts and exclusive sets.

Finding Retired Sets Online

Unofficial marketplaces like Craigslist, eBay, and Facebook offer the only avenue for acquiring retired sets. Expect significantly higher prices; direct communication with sellers, negotiation, and thorough price comparisons are crucial.

In-Store LEGO Shopping

While in-store selection is typically smaller than online, the personal experience and ability to physically inspect sets are attractive to many. The LEGO Store offers the same benefits as its online counterpart, including the Insiders program and interactive building stations. Target and Walmart also carry LEGO, while Gamestop and Barnes & Noble offer niche selections (gaming-themed and lifestyle/Harry Potter sets, respectively). Discounts are less frequent at smaller retailers.

Note: Brick-and-mortar stores may still have recently retired sets in stock, though this is not guaranteed.

When to Hunt for LEGO Deals

Beyond standard box-store discounts, LEGO sets are rarely discounted. However, specific periods offer better opportunities:

• May 4th (Star Wars Day) and March 10th (Mario Day): Double Insider points promotions are common.
• Beginning of the Year: Clearance sales are more frequent as retailers refresh their inventory after new releases.
• Holiday Season (Black Friday, Cyber Monday, and Amazon Prime Days): Significant discounts are possible.

How much are you willing to spend on a LEGO set?

$25$50$75$100+AnswerSee Results