Flexion, EA partner to expand hit mobile games to alternative app stores

The partnership between Flexion and EA marks another significant step in bringing EA's mobile game catalog to alternative app stores, enhancing accessibility for users beyond the confines of Google Play and the iOS App Store. This move reflects a broader shift in the industry as major publishers increasingly recognize the potential of platforms outside the traditional giants, Apple and Google.

The rise of alternative app stores has been a hot topic, especially since legal rulings in regions like the EU compelled Apple to open up to third-party app stores. Flexion, known for bringing games like Candy Crush Solitaire to these platforms, is now expanding its collaboration with EA. This development is poised to offer more options to gamers who prefer not to use the mainstream app stores.

You might wonder, "What's in it for me?" Traditionally, mobile gaming has been dominated by the iOS App Store and Google Play. However, recent legal changes have pushed for more competition, leading to the emergence of alternative app stores. These platforms often come with attractive incentives to draw in users. For instance, the Epic Games Store offers free games, setting a precedent for what could be expected from other alternative stores. While it's unlikely that Flexion's platforms will match Epic's generosity, they are expected to offer more flexible policies than those of Apple and Google.

The involvement of EA, a giant in the gaming industry known for its acquisitions and influence, signals a strong trend towards embracing alternative distribution channels. As EA navigates this new landscape, it's clear that other publishers will likely follow suit, seeing the potential in these platforms.

While specific titles from EA's back-catalogue have yet to be confirmed for these alternative app stores, speculation points towards popular games like Diablo Immortal and other Candy Crush titles. This expansion not only broadens the gaming options available to consumers but also underscores a pivotal shift in the mobile gaming market.