Genshin Impact Opens Pop-Up Store in New York City

The Genshin minini series is finally arriving in the USA, making its debut in New York this January! Discover which adorable products will be available and the special surprises awaiting devoted Genshin Impact fans.

Meet the Genshin Inazuma Mininis

Collect Chibi-Style Figures of Iconic Inazuma Characters

Mark your calendars! The Genshin minini Line Friends Pop-Up Store opens in New York on January 22nd. Located at the Line Friends Square within the New York Times Square Store, the event runs from January 22 through February 2, 2025. This marks the first time the Genshin minini pop-up has appeared in the West, after successful runs in various Japanese cities and Seoul, South Korea in 2024.

Fans can shop a wide array of merchandise featuring miniature versions of beloved characters, including Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha.

The complete Inazuma Genshin minini product lineup includes:

　⚫︎　Plush Doll ($25.95)
　⚫︎　Plush Keyring ($15.95)
　⚫︎　Figurine Keyring ($19.95)
　⚫︎　Figurine ($21.95)
　⚫︎　Collar Metal Keyring ($21.95)
　⚫︎　Collar Portable Handheld Fan ($32.95)
　⚫︎　Collar Metal Sticker Set ($21.95)
　⚫︎　Collar Silicone Set ($15.95)
　⚫︎　Phone Grip ($11.95)
　⚫︎　Mouse Pad ($6.95)
　⚫︎　Raiden Shogun Water Globe ($99.95)
　⚫︎　Inazuma Gift Set ($59.95)
　⚫︎　Inazuma 5-Tier Umbrella ($24.95)

Currently, the Genshin minini collection is exclusively available in-store, though an online release may follow. Please note that the Plush Doll and Plush Keyrings will remain in-store exclusives.

Genshin Impact x LINE FRIENDS Collaboration Merchandise

The pop-up will also feature Genshin Impact x Line Friends products showcasing other popular characters like Alhaitham, Tighnari, Neuvillette, Xiangling, Xiao, Klee, Lynette, Albedo, Ganyu, and more.

The standard Genshin Impact x Line Friends product range includes:

　⚫︎　SD Phone Grip ($11.95)
　⚫︎　SD Acrylic Keyring ($8.95)
　⚫︎　Metal Mirror Keyring ($13.95)
　⚫︎　SD Epoxy Sticker ($2.95)
　⚫︎　Acrylic Magnet Set ($24.95)
　⚫︎　Spiral Notebook ($5.95)
　⚫︎　T-Shirts (M/L/XL) ($42.95)
　⚫︎　17oz Tumbler ($15.95)
　⚫︎　Laptop Sleeve ($42.95 for 13in, $44.95 for 16in)
　⚫︎　Raiden Shogun Umbrella ($29.95)

Shoppers can also receive special gifts based on their single-receipt purchase total. Spend over $10 USD to get a Genshin Impact Shopping Bag, over $40 USD for a Genshin minini Paimon Fan, and over $80 USD for a random Inazuma Lenticular Photo Card featuring one of the six core Inazuma characters (excluding Paimon).

Snap Photos in the Dedicated Photo Zone

Beyond shopping, visitors can create lasting memories at the POP-UP Photo Zone. Share your photos on Instagram using the event hashtags and tag the official Line Friends US account (@linefriends_us) to receive a special coupon. This coupon can be redeemed in-game for 1,050 Primogems, 20,000 Mora, 5 Hero's Wit, and 5 Mystic Enhancement Ore. Note that coupon quantities are limited.

Line Friends US has also announced a cosplay model photography event, though specific details are still to be confirmed.