John Wick Star Keanu Reeves Reportedly Pays a Company a Few Thousand Dollars a Month to Get TikTok and Meta to Take Down Imitators

Keanu Reeves, the star behind John Wick, reportedly spends a few thousand dollars monthly with a company dedicated to securing takedowns of imitators on platforms like TikTok and Meta.

According to an extensive report by The Hollywood Reporter, Reeves hires Loti to process tens of thousands of social media account deletions annually.

The beloved actor, known for his roles in The Matrix and Cyberpunk 2077 (and famously described as “breathtaking”), is identified by THR as possibly the most impersonated celebrity online. His blockbuster fame combined with a limited official presence on social media fuels intrigue surrounding his personal life.

Scammers capitalize on this void, generating fake images of Reeves delivering various political messages or promoting dubious products. In more elaborate schemes, fraudulent accounts build relationships with followers to solicit payments. With generative AI making forgeries increasingly convincing and affordable, Reeves has become prime bait for online scams.

Reeves is not alone in facing these challenges. Numerous high-profile stars have publicly criticized fake advertisements. In 2023, Tom Hanks alerted fans that an AI-generated likeness of him was being used without permission in a dental plan commercial. The previous year, Morgan Freeman expressed gratitude to followers who identified viral videos featuring an imitator posing as his niece.

Earlier this year, Jamie Lee Curtis publicly appealed to Meta CEO Mark Zuckerberg via Instagram, frustrated by her inability to remove an unauthorized AI-generated ad featuring her image, which she described as promoting “some bullshit that I didn’t authorize, agree to or endorse.”

Alexandra Shannon, head of strategic development at CAA, told THR that artists are increasingly concerned about this trend and urged the implementation of regulations to curb it.