Best TV Deals in 2025: When to Buy

Investing in a TV is a significant decision, as it's one of the most utilized gadgets in your home. You wouldn't want to settle for a subpar screen with poor picture quality and a short lifespan just to save a few dollars. Instead, aim to spend wisely on the best TV that caters to your gaming and streaming needs. Fortunately, TV deals are available year-round, so you can snag a great TV without paying full price if you know the optimal times to shop.

While Black Friday and Cyber Monday are well-known for their substantial discounts, these aren't the only opportunities to save on the best gaming TVs or quality 4K TVs. There are several other key periods throughout the year when you can find significant savings.

In the weeks leading up to the Super Bowl, which is the largest TV-watching event annually, you'll often find impressive deals. Additionally, as manufacturers release new models in the spring, this time becomes ideal for scoring deals on older TVs. Keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day for more opportunities to save.

Black Friday and Cyber Monday

Black Friday, originally a single day following Thanksgiving, has now expanded into weeks of sales in November, offering deep discounts on various products, including TVs. This period is ideal for snagging deals on both budget-friendly TVs suitable for secondary rooms and high-end, newer models released in the spring.

Historically, Black Friday was all about in-store shopping, with people lining up outside stores like Best Buy and Walmart to secure limited stock at low prices. While some in-store deals still exist, they're often used to lure customers into stores, and stock can run out quickly. If you're eyeing a specific TV, act fast during these 2025 sales.

Cyber Monday complements Black Friday by focusing on online deals. Amazon hosts sales akin to Prime Day, which occurs in summer and October, offering limited-time TV deals with restricted stock. Retailers like Best Buy and Walmart also join the fray, extending their Cyber Monday deals to in-store shopping.

Before the Super Bowl

After the holiday rush, the Super Bowl emerges as a major TV-watching event. Retailers often restock around mid-January to early February, following holiday sales. In the lead-up to the game, you'll find great deals on TVs, especially larger screens. Older models tend to offer better discounts, but you can still secure deals on newer TVs. Currently, Super Bowl deals on Samsung OLED TVs are already in play.

Early January also marks the Consumer Electronics Show (CES), where manufacturers unveil their latest models. This prompts stores to clear out older inventory, making it a prime time for deals on last year's TVs.

Springtime

If you have a specific brand in mind, like Samsung, LG, Sony, or TCL, the spring season, from March to Memorial Day, is when these manufacturers release their newest TVs. This period offers discounts on the previous year's models as retailers make room for new stock. Since changes between models are often minimal, opting for last year's version won't mean missing out on significant features.

Amazon Prime Day

Originally an Amazon Prime exclusive event in mid-July, Prime Day now sees participation from other retailers like Walmart and Best Buy, who offer competing deals. Prime Day typically lasts a few days and is reserved for Prime members, with TV discounts comparable to those seen on Black Friday and Cyber Monday. However, the best deals are usually on older models, and you'll need to stay vigilant as new deals are added throughout the event. Despite its appeal, Prime Day doesn't match the overall sales volume of Black Friday.

If you can't wait for major sales events, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day often feature special sales. While discounts may not be as steep, and selection may be limited, you can still find decent deals. Currently, President's Day sales are underway, offering good opportunities for TV deals until February 17, especially at Best Buy.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is crucial for finding the best discounts. Manufacturers announce new models at CES in January, and these models hit the market in spring, starting around March. This is when you'll see deeper discounts on older models, with new releases continuing into the summer. If you're after the latest models, prices typically drop in the fall, with the best deals occurring during Black Friday and Cyber Monday.

TV Brands With New Products

Notable TV brands regularly update their lineups each year. Here's a look at what some key manufacturers are offering in 2025:

Samsung

Samsung focuses on high-end TVs, with fewer budget options. The 2025 models offer minor upgrades from last year, featuring improved brightness, enhancements to mini-LED and Quantum Dot (QD-OLED) backlighting, and better gaming features.

LG

LG's 2025 OLED evo TVs come with AI enhancements for personalization and an upgraded "Brightness Booster Ultimate" technology. The new G5 TV targets gamers with a 4K 165Hz variable refresh rate to minimize lag and frame stuttering.

Hisense

Hisense continues to make strides with its 2025 lineup, offering higher-end ULED models with a 144Hz refresh rate for better gaming. The 136" MicroLED TV showcases mini-LED technology to overcome traditional backlight limitations.

Vizio

In 2024, Vizio made minor enhancements to its TVs, improving LED performance and adding features. The top-line P-series has been discontinued, leaving the mid-range M-series and budget V-series. For those on a tight budget, the D-series offers 1080p resolution at a lower cost.

TCL

TCL revamped its lineup in 2024 with the Q- and S-series, featuring the flagship TCL QM8. At CES 2025, they introduced the entry-level Mini LED TV, QM6K, available in 65", 75", and 85" sizes, with smaller options coming later this year.

Roku

Roku, known for streaming devices, ventured into TVs in 2024 with 11 models ranging from 24 to 75 inches. The Roku Plus series includes the Voice Remote Pro with hands-free voice commands and rechargeable batteries, while the Roku Select series offers the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device, making it easy to enjoy free streaming content.

Top Budget TVs You Can Buy Now

If you're ready to shop immediately, check out our ongoing list of the latest TV deals. Here are some of our top budget TV picks for 2025:

### Hisense 65U6N

0Grab this TV for its accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon### TCL 55Q750G

1Experience stunning QLED performance with impressive contrast and brightness, and enjoy 144Hz in 4K with VRR enabled, all at an affordable price. See it at Amazon### Hisense 50U6HF

0An ultra-affordable option with Amazon Fire TV OS for seamless streaming and smart home integration. See it at Amazon