Mo.co by Supercell Earns $2.5M in Under a Month

Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit, even before its official release. According to recent estimates from Pocketgamer.biz, Mo.co has generated an impressive $2.5 million in revenue since its soft launch.

For those unfamiliar with Mo.co, imagine a blend of a modern millennial social gaming platform and the action-packed world of Monster Hunter. In Mo.co, players take on the role of a stylish part-time hunter, accepting contracts to combat various evil invaders from beyond.

The early revenue spike can be attributed to the game's attractive array of cosmetics and in-game goodies. However, the revenue surge quickly dropped after reaching this high, which might be due to the limited content available during its invite-led soft launch phase.

Superstitious cell

Why does this matter? Supercell is known for its unconventional and ruthless approach to managing its portfolio. Instead of spreading their resources thin across multiple titles, they focus solely on the most promising games for full launch. This strategy has led to the success of games like Brawl Stars and Squad Busters, which initially had modest starts but quickly gained momentum. However, it has also resulted in the cancellation of other promising titles like Flood Rush and Everdale before they could see the light of day.

The question now is whether Mo.co will follow a similar trajectory. Given its initial success, Supercell may closely monitor how new content impacts player spending. If positive, we might soon see Mo.co available on major storefronts.

While Mo.co remains in its closed state, gamers eager to stay ahead can explore our top feature, "Ahead of the Game," which highlights great games available in early access on mobile.