Atomfall, developed by Rebellion, has proven to be a major success right from its launch on March 27, 2025, across PC, PS4, PS5, Xbox One, and Xbox Series X/S. The British survival game has not only attracted a massive player base of 2 million but also turned "immediately profitable" upon release. This impressive feat was achieved despite a significant portion of its player base coming through Xbox Game Pass, meaning they did not purchase the game directly.
While specific sales figures remain undisclosed, Rebellion has highlighted that Atomfall marks their largest launch to date in terms of player numbers. The inclusion in Xbox Game Pass has played a crucial role in this success, allowing a broader audience to try the game without upfront cost. This strategy, as Rebellion shared with The Game Business, helped Atomfall recoup its development costs swiftly.
Looking forward, Rebellion is already contemplating sequels or spin-offs, while continuing to support Atomfall with post-launch content and DLC. In discussions with GamesIndustry.biz, Rebellion's Jason Kingsley emphasized the benefits of launching on Game Pass, noting that it helps mitigate sales risks while ensuring a guaranteed income level from Microsoft.
Kingsley further explained that Game Pass not only exposes the game to a larger audience but also fosters word-of-mouth promotion. Players who enjoy Atomfall through Game Pass often share their experiences on social media, encouraging both subscribers and non-subscribers to engage with the game. This dynamic has likely contributed to Atomfall's robust performance across different platforms.
Microsoft's business dealings with developers like Rebellion are typically confidential, so the exact financial details of Atomfall's success remain speculative. However, it's clear that both Rebellion and Microsoft have reaped benefits from the game's popularity, with Microsoft gaining from increased Game Pass subscriptions.
As of the last public update in February 2024, Xbox Game Pass boasted 34 million subscribers, underscoring the platform's significant reach. Atomfall itself has been praised for its unique blend of survival and action, drawing comparisons to games like Fallout and Elden Ring in IGN's review, which described it as "a gripping survival-action adventure that takes some of the best elements of Fallout and Elden Ring, and synthesizes them into its own fresh mutation."
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