CD Projekt Red is renowned for creating exceptional role-playing games. Celebrating a decade since its release, The Witcher 3 remains a benchmark for RPG excellence, often hailed as one of the genre’s finest. Cyberpunk 2077, bolstered by significant enhancements, has evolved into a rich, immersive open-world experience. These titles have elevated the studio to global acclaim, complemented by its other captivating projects. What sets CD Projekt Red apart in the gaming landscape?
The studio’s success lies in weaving intricate elements into a seamless, believable world. The authenticity of its RPGs stems from dynamic stories, environments, and characters that adapt to player decisions. While many RPGs employ this approach, few match CD Projekt Red’s mastery in realizing such ambitions.
“In other major RPGs, I often sense the constraints of their systems,” says Patrick Mills, CD Projekt Red’s franchise content strategy lead. “You can feel the designer’s vision falling short, not due to lack of skill, but because the tools can’t fully support their goals. Players might misattribute this to poor design, but it’s often a matter of technical limitations.”

CD Projekt Red has invested heavily in developing its proprietary REDengine, a custom toolkit refined across four iterations to empower its design team. This engine ensures cohesive gameplay, where player actions carry meaningful weight, creating a unified experience.
Advanced iterations of REDengine have enabled bold quest designs. In The Witcher, missions revolve around exploration, dialogue-driven narratives, and intense combat. By Cyberpunk 2077, the studio expanded into detailed character customization, necessitating systems for diverse playstyles like stealth and hacking. The Phantom Liberty expansion pushed further, introducing quests inspired by varied genres, such as a chilling survival horror finale. This diversity has been central to CD Projekt Red’s evolution.
“For our large-scale RPGs, variety is essential,” says Miles Tost, level design lead at CD Projekt Red. “You need to keep gameplay fresh by bending systems to create novel experiences, or players risk losing interest.”
“Even with a compelling story, engagement wanes if the gameplay doesn’t stay dynamic,” he adds.
Storytelling remains a cornerstone of CD Projekt Red’s games. Every quest features a unique twist, transforming simple objectives into compelling narratives. As Mills notes, a straightforward task like defeating bandits lacks depth. Instead, quests undergo rigorous “destruction testing,” where playtesters explore every possible approach. This data allows designers to refine missions, accommodating diverse player strategies and crafting organic, responsive storylines.
Player choices in CD Projekt Red’s games are complex. In Cyberpunk 2077, every upgrade, weapon, or skill point shapes interactions with the world, requiring extensive design foresight. However, the studio is most celebrated for its impactful story-branching decisions, which have surpassed the “BioWare-style” model to become a genre standard. Choices in The Witcher and Cyberpunk 2077 avoid clear moral binaries, presenting nuanced dilemmas that challenge players to untangle complex outcomes.
These decisions gain weight through delayed consequences, preventing easy reloads and fostering a sense of permanence. Outcomes often reshape narratives, triggering character deaths, political shifts, or romantic developments. “We present all perspectives upfront,” says Paweł Sasko, associate game director. “Players grasp the context and implications, making informed choices.”

This meticulous approach fosters nuanced player relationships with outcomes. As quest designer Paweł Gąska explains, “We show that good choices can have negative repercussions, and seemingly bad ones can be justified by other priorities.”
In Phantom Liberty, players face a dilemma between aiding Songbird’s escape from her oppressive employer or assisting Reed in returning her to custody. By presenting both paths as valid, CD Projekt Red enables decisions rooted in personal values, creating authentic emotional connections.
“We aim for players to feel rewarded by their choices, even if the outcome evokes sadness,” says Sebastian Kalemba, game director on The Witcher 4. “Coherence with the emotional journey ensures players accept the consequences.”
Iconic choices, like The Witcher 3’s Bloody Baron arc or Phantom Liberty’s Songbird-Reed decision, are legendary. A standout from The Witcher 2 involves aligning with either Vernon Roche or Iorweth, drastically altering the game’s second act. This ambitious design, though resource-intensive, underscores the studio’s commitment to player agency.
“The challenge isn’t boldness but resource allocation,” says Tost. “We’re comfortable with players missing content, but creating divergent stories demands significant investment.”
Shifting to open-world designs complicated such branching narratives, but CD Projekt Red adapted. Blood and Wine’s malleable finale and Phantom Liberty’s divergent paths reflect this evolution. “Phantom Liberty addressed feedback about Cyberpunk’s linearity,” Tost notes.
Mills admits Cyberpunk 2077 initially misjudged choice implementation. “We thought we mastered it, but the choices didn’t resonate,” he says. Subtle cues were lost in Night City’s dense world, and consequences weren’t clearly conveyed.
“The Witcher 3’s structure allowed us to revisit locations and show consequences naturally,” Sasko recalls. “Cyberpunk’s complex design made this harder, as players rarely return to key areas.”

In Cyberpunk’s The Pickup quest, consequences exist but often go unnoticed unless players actively seek them. This insight led to a bolder approach in Phantom Liberty. However, even perfect choices falter without strong writing. “Designers create dilemmas, but writers and animators bring emotional depth,” says Gąska.
Kalemba emphasizes authenticity in character design to drive resonant choices. “We mirror real life, where outcomes are unpredictable. This approach lets us craft games that embrace player-driven consequences.”
As Kalemba’s team shapes The Witcher 4, they aim to surpass past achievements. This requires tackling intricate development challenges.
“Expansions were often more rewarding to craft than base games,” Tost reflects. “With known variables resolved, it’s pure creation. We need to address these variables earlier to streamline development.”
Transitioning to Unreal Engine 5 for The Witcher 4 adds complexity, as the team adapts to a new toolset. Collaboration with Epic will be crucial to tailor the engine to CD Projekt Red’s vision, avoiding the tool-related pitfalls Mills described.
“Player agency is our focus,” Kalemba states. “We want players to feel empowered to shape their narrative and gameplay experience.”
“The Witcher 4 will evolve the series, offering more tools for players to define their journey,” he adds.
Replicating The Witcher 3’s choice-driven depth is daunting, but advancing it further is a monumental task. Cyberpunk 2077’s challenges and Phantom Liberty’s recovery highlight the studio’s resilience. The Witcher 4 will test how these lessons shape new ambitions, potentially solidifying CD Projekt Red’s legacy as a pioneer of player-driven storytelling.